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Photography Is 


Photography Is presents more than 3,000 phrases that define one of the most democratic and ubiquitous of all art forms. Mirroring the ambiguous and untrustworthy nature of photographs themselves, each phrase in this book has been torn from the context in which it originally appeared. The result is contradictory and chaotic, frustrating and insightful. In short, it is photography, without photographs.

“The sheer volume and diversity of quotes are a great reflection of photography itself: sometimes intelligent, sometimes stupid, sometimes simple, sometimes complicated, serious, funny, poetic, romantic – as diverse, different and contradictory as the people who utter them.”
— Joachim Schmid

“A surprisingly poetic and thought-provoking meditation on how the subject is discussed throughout our culture.”— International Center of Photography, New York

Print-on-demand softcover book
5.5″ x 8.5″ (13.97 x 21.59cm), 200 pages
Wallpaper and banner installations / Single-channel video
Site specific, variable dimensions (see below)

Photography Is an Advert


Precious Commodities, Open-Eye Gallery, Liverpool / From Here On, Rencontres d’Arles / ICP, New York


Qu'Est Ce Que La Photographie? (2015) Clément Chéroux & Karolina Ziebonska-Lewandowska
Post-Photography (2014) Robert Shore, Lawrence King
Manifeste! Eine Andere Geschichte der Fotografie (2014) Museum Folkwang and Fotomuseum Winterthur
(Mis)understanding Photography (2014) Museum Folkwang
Photography Is, Joachim Schmid, Philosophy of Photography Journal, 2010